About Us

About the Owner

Hi, my name is Karena and I’m super excited for this new adventure! When I found out that Wendy was selling her wedding dress business something inside me lit up. I recently had a daughter get married and there’s something so sweet about the excitement you see in their eyes when trying on dresses with friends and family around. It’s especially exciting when they find the one! I want to help others find their perfect dress and see that same excitement for them. Wedding dresses can be expensive and our approach is a way to help make it more affordable for anyone’s budget. It’s also a great opportunity for recent brides who bought their dress to recoup some of the cost while helping future brides to save a little. We are located in Blackfoot, Idaho, putting us in a central location for brides from all over Southeast Idaho.

Thanks so much for supporting my shop. I look forward to meeting you and helping you find the one!

Our Purpose

We provide beautiful wedding dresses that can be rented at a fraction of the retail price so brides can wear the dress of their dreams without breaking the bank.

Our Approach

We give recent brides who bought their wedding dress the opportunity to consign their dress to our shop. Then, future brides can choose to rent one of the many consigned dresses. This results in low prices for those renting AND an opportunity for those who have consigned their dresses to make some money each time their dress is rented out.

Our Values

It is important to us to create a fun, upbeat, and positive atmosphere where brides can feel beautiful and find the dress of their dreams. We want to help every bride feel like a princess on her wedding day, without having to break the budget to do so.


Contact Us

Karena Neff